CHRISTMAS OFFER Subscribe to EDP Norfolk today CLICK HERE

The BIG idea

PUBLISHED: 06:35 09 June 2014

Stonesthrow, May, EDP Norfolk

Stonesthrow, May, EDP Norfolk

Archant

Tell us about the StonesThrow story.

Following the birth of my children, I was thinking about and wanting to improve the quality of the food we were buying for the family. We wanted to understand where it originated from and how it reached us. Based on my professional experience, I saw a gap in the market, to make purchasing local food with home delivery simpler and more cost-effective using e-commerce. With the business based on the Elveden Estate, we started to source producers who shared our outlook; set up our website; purchased our first delivery van, and StonesThrow Food Co was up and running in May 2013. We’re now celebrating our first birthday.

What is the ethos of the business and why is that important to you?

Our aim is to offer a real alternative to the supermarket shop where our customers can browse online and choose fresh, healthy, seasonal food produced within a stone’s throw of where they live. Meaning we can all champion our hardworking Norfolk producers, help support the rural economy and have choice, convenience and fabulous food delivered to the door.

How do you source the products and producers you work with?

We work with trusted local suppliers to ensure quality and traceability, and select the products that our customers are looking for – like Swannington Farm to Fork meat and Marybelle dairy products. I spend a lot of my working week researching and talking to existing and potential new producers so we have the best possible range available. As we learn more about our customers we are able to respond to their needs and expand our product range accordingly.

What particular challenges does the Norfolk food industry face at the moment and how is your business rising to them?

With the growth of online shopping, we believe more people will actively choose to do their weekly shop online, but they will want to incorporate more local products in their selection. StonesThrow is bucking the downward trend seen by some well-known supermarkets and is growing on average 20pc each month We’ve purchased a second delivery van and we’re recruiting additional staff too.

So, Richard, what is StonesThrow’s Big Idea for driving forward Norfolk’s food industry?

For me it’s really quite simple – to offer people the same convenience as supermarket home delivery, but to specialise in delivering fresh, local groceries (the sort we like to eat every day of the week). And to supplement this with a wider range and well-known quality brands so that customers can do a full shop with us with a convenient and free delivery service Tuesday to Saturday.

StonesThrow Food Co, Elveden Estate; 01842 898070; shop at www.stonesthrowfood.co.uk; email info@stonesthrowfood.co.uk

More from People

A bomb blast changed Dan Majid’s life for ever. Now the Norfolk PE teacher is ready to represent his country again

Read more
October 2018
12:00

As he prepares for the auction of the fabulous Break hares, the charity’s patron Jake Humphrey reveals he is hoping to add to his own collection of GoGo creatures

Read more
October 2018
11:23

The Humans and Other Animals exhibition will mark 25 years since the artist’s death

Read more
October 2018

Whatever your age, whatever your ambition, whatever your ability, Total Ensemble creates inclusive theatre with extraordinary results both on stage and off it

Read more
October 2018
Wednesday, October 17, 2018

The new novel by Sarah Perry is out this month. It’s frighteningly good, writes Rowan Mantell

Read more
October 2018
Wednesday, October 17, 2018

Explorer, adventurer and UEA graduate Benedict Allen is set to reveal all about his controversial Papua New Guinea expedition when he appears in Norwich this month

Read more
October 2018
Tuesday, October 2, 2018

If your child has recently finished their studies and is considering what to do next, teaching English abroad can be a fantastic experience, both professionally and personally

Read more
September 2018

Tucked away in a small village, a trust is working hard to preserve a unique part of our shopping history

Read more
September 2018
Monday, September 10, 2018

We discover the story behind a beautiful pedal boat being built in Norfolk and meet the craft’s remarkable creator

Read more
September 2018
Wednesday, September 5, 2018

World number one, multiple grand slam winner, Paralympic medallist - it’s hard to believe it’s little more than a decade since Alfie Hewett first tried wheelchair tennis

Read more
September 2018

Newsletter Sign Up

Sign up to the following newsletters:

Sign up to receive our regular email newsletter

Our Privacy Policy

Topics of Interest

Food and Drink Directory

Like us on Facebook

Local Business Directory

Search For a Car In Your Area

Property Search