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MUMS HELPING MUMS

PUBLISHED: 11:09 24 March 2014 | UPDATED: 11:09 24 March 2014

Tilda

Tilda

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In partnership with the United Nations World Food Programme, Tilda Rice will be launching a new downloadable cookbook filled with favourite family recipes donated by celebrity mums. Launching just before Mother’s Day to raise awareness of Tilda’s ‘Mums Helping Mums’ campaign, the free cookbook will be available to download exclusively from www.tilda.com from 24th March 2014.

The new cookbook contains more than 35 delicious creations from some of the UK’s most well known parents and grandparents around the country. Recipes include family secrets from much-loved British celebrity mums such as Cerys Mathews’ Potato and Tomato Bhaji, Cheryl Baker’s Fish Shish Kebabs, Gillian McKeith’s Baked Salmon with Spinach and Leeks, and Sue Cleaver’s Chickpea, Date and Pine Nut Pilau.

Tilda’s Mums Helping Mums ambassador, pop singer and television presenter Jamelia has also contributed two of her family’s favourite dishes to the cookbook ensuring there really is a dish to please everyone at home!

To complete the exciting new cookbook, Tilda has also offered up some of its very own easy-to-cook dishes and hand picked a selection of delicious additions from some of the country’s top mummy bloggers.

To date, Tilda has donated more than 1 million nutrition-boosting meals to expectant mums and is hoping to drive further awareness for the campaign working with the World Food Programme and donate even more this year!

One Pack = One Meal

For each specially marked 1kg pack of Pure Basmati sold, Tilda will provide one nutritious meal to a new or expectant mum in the developing world. All you have to do is look out for the silver label and World Food Programme logo on packs of Tilda Pure Basmati, which will be available in stores from the beginning of March to April 2014.

Low birth weight can seriously affect a baby’s physical and cognitive development, so it is essential that mums receive vital nutrition from the beginning of their pregnancy. Through the World Food Programme, Tilda’s ‘Mums Helping Mums’ campaign helps mums give their children a better start in life. Together WE ARE making a difference!

The Tilda Pure Basmati ‘Mums Helping Mums’ pack is available in all major supermarkets RRP £4.49.

For further information and to download the free World Food Programme cookbook visit www.tilda.com

To learn more about the work of WFP please visit www.wfp.org/get-involved

For further information and recipes please contact Katy Hughes or Rebecca Musgrave at Wild Card on

020 7257 6470 or email katy.hughes@wildcard.co.uk or Rebecca.musgrave@wildcard.co.uk

About Tilda

• Tilda Pure Basmati is the UK’s number one Basmati brand by volume and value. With over 40 years of experience in buying, importing and selling the highest quality Pure Basmati Rice, it’s a name that you can trust.

• Tilda has a wide selection of products ranging from Pure Basmati Dry Rice, Tilda Steamed Basmati and Tilda Kids, available in a wide variety of flavours.

• Basmati remains at the heart of Tilda and the company is committed to preserving the authenticity of the grain. It refuses to blend with inferior grains, carefully removes broken grains, DNA tests every batch, consistently ages the rice for at least nine months and works hand-in-hand with the farming community to ensure the quality of the final product.

• Tilda is proud of its reputation for uncompromising quality and commitment to sustaining the legendary status of Basmati.

About The World Food Programme (WFP)

• WFP is the world’s largest humanitarian agency fighting hunger worldwide. Each year, on average, WFP feeds more than 90 million people in more than 70 countries.

• For each of its operations, WFP ensures that the food that it provides is nutritionally appropriate to address the problem at hand.

About the Mother & Child Nutrition Campaign

• Scientists now know that malnutrition in the first two years of life (the first 1,000

days from conception) can affect mental and physical development into adulthood. Undernourished children are more likely to get sick, have trouble concentrating in school, and may earn less as adults.

• Mothers who were undernourished as girls are 40 percent more likely to give birth

to children who do not survive to age five, and malnourished mothers are more

likely to die in childbirth. This is called inter-generational undernutrition – a cycle

that’s hard to break.

• WFP provides good, nutritious food and specialised nutrition products to pregnant

women and young children, to ensure that whole families reach their physical and

mental potential.

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