At home online

PUBLISHED: 06:30 30 June 2014

Land up for auction

Land up for auction


Over the past 10 years we have seen a sea change in the property industry, brought about by the increased use of the internet. In order to capitalise on this, we have further embraced technology by offering all properties for auction to sale via the internet, on a live bidding platform called We have had a lot of experience with online selling due to antiques auctions being held via, and machinery and bankrupt stock sales with and – the natural step forward was to offer property online too.

The benefits are vast, and for both buyers and sellers the cost difference is minimal. Potential purchasers now also benefit from a further dedicated email sent to over 57,000 subscribers for land and property. There is no limit to the amount of photos that can be added to the site, and videos showing virtual tours will be standard.

Not only does live bidding give benefits and extra coverage to the vendor, but potential buyers benefit too – they can bid from anywhere in the world in any time zone, and this gives more control to our buyers. Rather than having to leave a commission bid or bid over the phone, they can actually do the bidding themselves. There is a live video feed from the sale room to the buyer at home, so the auction process is completely transparent.

The whole package that we offer for our land and property auctions now is more open to a worldwide audience than ever before. Legal packs are available online via our website – – and, and property details can be found on no less than eight websites, and of course, we still ensure that we advertise regularly in the local and national press. We are also offering a bespoke auction package for individual properties – selling them separately out on site, which is quite unique to the auction business in the UK, although in Australia and New Zealand it is far more common.

For further information, contact Rebecca Mayhew on 01502 713490,

Latest from the EDP Norfolk Magazine