PUBLISHED: 06:25 18 August 2014
Set in glorious parkland, the Norfolk Showground is the county’s premier events complex, home to some of the most eagerly anticipated events and activities in the region. Able to host large outdoor events coupled with a range of indoor spaces, including the 3000sqm Showground Arena building, the Norfolk Showground is a hive of activity all year round.
“The showground is matchless in its offering as an events space for both Norfolk and the eastern region”, says Vicki Blake, events and show manager at the Royal Norfolk Agricultural Association (RNAA). “We are proud to be able to offer facilities that cater for everything from small private parties to concerts for crowds of 40,000 plus. The Royal Norfolk Show is our flagship event, but the showground is used all the year round and forms a crucial part of the RNAA’s focus and creates significant economic benefit to the local economy.”
The Costessey site, which was purchased by the RNAA as its permanent showground in 1952, is home to key regional activities such as the EDP Business and Food and Drink Awards, the Race for Life and the East Anglian Game and Country Fair. It also attracts top music festivals such as Sundown, featuring some of the biggest bands of 2014 with headline acts Chase and Status, Ellie Goulding and Tinie Tempah, and, for the first time this year, Reload, East Anglia’s largest 1970s, 1980s and 1990s music festival. Place on top of this a regular programme of charitable events, the Scout and Guide International Jamboree, plus shows and fairs – from antiques to boats, gardens to careers, the showground is a busy place with, literally, something for everyone.
Vicki continues: “Our enviable location within four miles of the centre of Norwich, with great access to the region’s road network, combined with the infrastructure to put on events of all shapes and sizes makes us unrivalled in what we can offer. The Norfolk Showground is a large space but that doesn’t mean we don’t cater for more intimate events, conferences and smaller scale activities too – for us these are equally as important and in general more applicable to the local business and functions scene.”
All the Norfolk Showground’s smaller venues, some of which feature bars, patios and private outdoor areas, provide great functional spaces for exhibitions, private parties, auctions and craft fairs. The MacGregor Building houses various sizes of conference room suitable for meetings, training courses and conferences, all fully fitted with broadband and audiovisual facilities.
“It’s essential for the region that we have this exceptional space as it means we are able to attract incredible events such as music festivals, arts and crafts activities, wedding spectaculars and child-focused events like the RNAA’s sell-out Spring Fling. Without this space Norfolk and the wider eastern region would miss out on some incredible events. We urge people to take advantage of the Norfolk Showground and the vast range of events we host here all year round.”
Key 2014 events coming up at the Norfolk Showground for your diary:
12 and 13 July, Norfolk Antiques and Collectors Fair
13 July, The Norfolk Sportive Cycling Event
19 and 20 July, Norwich Motor Show
23 to 25 August, Norfolk Summer Garden Show and All About Dogs event
29 to 31 August, Sundown Festival
5 to 7 September, Reload Festival
24 to 26 October, Bennetts Hi-tech show
1 and 2 November, Norfolk Antiques and Collectors Fair
15 and 16 November, Norfolk Festive Gift Show
23 November, City of Norwich Half Marathon
The website www.norfolkshowground.co.uk has full events listings and details of how to book the Norfolk Showground for events; Vicki Blake 01603 731966.