Showing off the county

PUBLISHED: 11:03 21 June 2016 | UPDATED: 11:03 21 June 2016

The hounds parade in the Grand Ring at the Royal Norfolk Show

The hounds parade in the Grand Ring at the Royal Norfolk Show


Show and programmes director Mark Nicholas of the Royal Norfolk Agricultural Association shares what’s new at the Royal Norfolk Show this month

Show director Mark Nicholas talks about this month's Royal Norfolk ShowShow director Mark Nicholas talks about this month's Royal Norfolk Show

“For this year’s Royal Norfolk Show we have created a new theme - Grow it, Cook it, Eat it - which will bind together the many activities at the show with the over-arching aim of promoting agriculture and food production in Norfolk,” explains Mark Nicholas. “So, in addition to our regular show favourites, areas such as the Discovery Zone and Innovation Hub will also work with the Grow it, Cook it, Eat it initiative to entice around 10,000 school children to the Showground.

“Celebrating the region’s rich heritage is an important part of the 2016 event. A number of well-known local organisations including Norfolk Wildlife Trust, Norfolk Chamber of Commerce, Countrysiders and Cub Scouts will celebrate significant milestones at this year’s show, including RAF Marham which will celebrate its centenary.

From garden flowers to agricultural machiner - there is so much to see at the Royal Norfolk ShowFrom garden flowers to agricultural machiner - there is so much to see at the Royal Norfolk Show

“The retail experience is a key part of the event and we are very proud to promote the 650 businesses who will be trading at Norfolk’s largest outdoor shopping experience. Ranging from top-end retailers to bespoke Norfolk goods we have an eclectic range of shops offering luxury goods, clothing, garden design and furniture, cars, agricultural suppliers, banking and professional services.

“Variety will be the lasting impression of this year’s show. First and foremost it is one of the country’s greatest agricultural shows but it also represents the best of Norfolk in every way” added Mark.

There is always lots to watch in the Grand RingThere is always lots to watch in the Grand Ring

New for 2016:

The Royal Norfolk Show will be hosting 27 Horse of the Year Show qualifier events and new for 2016 will be the qualifier for the Ridden Heavy Horse and the rescue horse section – including rescue horse village, as well as the Queen’s Prize for the Best Norfolk Light Horse in 2016. There will be a new prize schedule for small livestock and new Beltex sheep class.

To celebrate The Queen’s 90th birthday, The Queen’s Colour Squadron, the RAF’s ceremonial display unit, will be returning to the show for the first time since 1987, delivering its continuity drill displays.

The Real Horse Power event will be the largest gathering of heavy horses and vintage horse-drawn machinery in Norfolk for generations. With 36 heavy horses representing all the heavy horse breeds – including Percheron, Clydesdale, Suffolk and Shire.

The creation of a Broads and Tourism Zone reflects the importance of the Broads to our county’s industries, culture and landscape. Visitors to the show will be able to meet the organisations involved in promoting and working on the Broads, as well as being able to try out many activities on offer.

There will be a separate Sports’ Village headed by Active Norfolk, supported by rugby union club, Leicester Tigers, with a range of sporting activities on offer for young and old to try their hand at.

The Green is a new look young festival, offering a new programme including BBC Introducing acts, as well as the Norfolk qualifier of the UK strongman competition.

This year’s specialist topic at the Discovery Zone will be In The Soil, in relation to the theme of Grow it, Cook it, Eat it, and will help youngsters develop an appreciation of where food comes from. There will be soil experiments, traditional and “new age” cows being milked and an interactive session where you can make your own milkshakes. w

Tickets: Discounted tickets are on sale now from and from many retail outlets across Norfolk.

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