Where to find affordable seasonal fashion online

PUBLISHED: 16:20 10 June 2019

Born Elegant

Born Elegant


Keeping on top of current fashion trends can be time consuming and expensive, but it doesn’t have to be that way. Lorna Notaras from online fashion boutique Born Elegant tells us how to make the most of seasonal style

What influences fashion trends?

Culture, history and art as well as celebrity street style, social media and of course, the seasons, can all have an influence on trends in fashion, creating an exciting and ever-evolving stream of sartorial inspiration.

Born Elegant an online shop that sources the best fashion styles from the high street, online and mail order. Each carefully selected item works like a designer piece but comes without the expensive price tag. Owner Lorna Notaras explains, "Born Elegant is about helping people dress and design their homes in such a way that they look glamorous and sophisticated but its affordable."

Finding new seasonal fashion trends

The internet is a great place to search for new fashion trends. There is an abundance of fashion-obsessed people who blog about their new favourite fashion finds which can inspire a whole new seasonal look for you. However, following so many influencers is time consuming. Finding that perfect piece can be tricky though, so it is worthwhile seeking help from a one stop shop, an online boutique that curates, edits and corresponds with seasons and new trends. Born Elegant is such a place.

Born Elegant brings together the best of the seasons with its edits such as 'Here Comes The Sun', a selection of Summer clothing and Beachwear. Low cost clothes don't have to compromise on quality, as Lorna explains, "Instead of having to look through all the different brand websites to see what they have, we have already sifted through and found items that look expensive and sophisticated - but won't break the bank. One of our best features is the ability to search our website by brand, product and price, helping to find the right items for you"

How to save money on fashion trends

We all want to look like we've stepped out of a fashion magazine but we don't want to pay extortionate amounts for the pleasure. In order to save money on clothes, it's best to look around the shops, seek ideas online for the best styles and pieces that suit your shape. If you know what will be 'in' for next season (Autumn Winter 2019) source the look now and you may be able to pick up a few 'on trend' pieces that can go from this season to the next in the sale. Born Elegant will publish shortly the fashion trends for Autumn/Winter 2019 in the Journal section. There are many other great Journals to read for parents and those joining the job market such as 'How to Dress and Impress at Interview' - a great guide if you are job-hunting!

Not only can the items on Born Elegant be sorted by item and price, they are also continuously updated. Sales are automatically added to the site from the respective brands so you won't miss a deal when shopping.

The website's wish list feature also allows shoppers to keep tabs on their favourite pieces making it easier to compare and shop.

Visit the Born Elegant website for a curated selection of some of the best high street and online brands for homeware and clothing for women, men, teens and children that have been selected with care. Enjoy the Journal pages for fashion and lifestyle tips.


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